Search Engine Marketing

As a business you can’t ignore the hundreds of millions of people searching daily on the internet for product or services. The opportunity to establish a strong presence in top search engines is vital for any size business and available to you. Unlike traditional marketing, effective search engine marketing is not based on marketing “spend” but rather, marketing “effectiveness.”

With increasing competition and ever-changing technology, it is more critical than ever for small to medium size businesses to create and maintain a profitable Web presence. That is more than merely a web site.

Imagine the power of numerous online articles, blogs, video, podcasts, and reviews about your business that are found in search engines and link to each other and to your website. Imagine seeing an entire page of search engine results filled with content that promotes your business, brand or product/services. Imagine the power of a unified online portfolio optimized for search.

Affordable. Simple. Powerful.

Is expanding your online search presence possible? How much will it cost? How long before search engines recognize optimized content? Online Density™ connects your brand to the hottest online communities and networks on the Internet. Your valuable media will be found in online locations where new customers and search engines will find it. Tornado Solutions offers proven services that will amplify your online presence, increase the frequency of search results about your business, and raise your search ranking.

Tornado Solutions offers a full-range of search engine marketing services. However, before offering any solutions, we undertake a thorough analysis of your existing online marketing and invest the time to get to know you, your business, and your marketing goals. Our analysis leads us to specific solutions for your business. Our recommendation of services will include a customized search engine marketing strategy that meets your budget, unique capabilities and business model.

Our detailed search analysis of your business will review how search engines crawl, index and rank your website for the terms you target and recommendations to improve. Our analysis of your business will include:

Analytics.  Review of the analytics your site currently employs to track and report important web metrics and recommendations to improve.
Links Analysis.  Detailed analysis and report on the links that point to your site from other domains and recommendations to improve.
Link Building.   Detailed recommendations for a link building strategy including how to generate productive links that increase link popularity, traffic and search rankings.
Keyword Review.  Data on search terms that searchers use to find content related to your business and recommendations to improve.
Content Review.  Detailed recommendations on how to improve the quality and quantity of the content of your site to improve your site's ability to be found in search and draw targeted traffic and links
Pay-Per-Click.  Review and analysis or implementation of pay-per-click campaign including performance tracking, keyword and bid strategies, ad copy, conversion goals and ROI optimization.